Media Consumption and Political Orientation. A Study on the 2023 Spanish Elections
DOI:
https://doi.org/10.18537/mskn.16.01.12Keywords:
media consumption, ideological positioning, elections, polarization, journalismAbstract
This study examines the bidirectional relationship between media consumption and ideological orientation in the context of Spain's 2023 General Elections. Using a survey with 1,014 valid responses, the research explores how political preferences influence media selection and, conversely, how media consumption shapes ideological perspectives. It also assesses voters' willingness to diversify their information sources, considering demographic variables such as age and gender.
The findings indicate that while most respondents prefer media aligned with their ideology, younger audiences tend to consult a wider range of sources. Only 17.7% reported having active subscriptions to paid press, with a preference for outlets perceived as neutral. Additionally, 5.9% actively sought media with opposing ideologies.
The study concludes that confirmation bias remains dominant, although generational and gender differences influence media consumption patterns.
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Copyright (c) 2025 Angel Luis Rubio-Moraga, Dimitrina Semova, Andrea Donofrio
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