Revista Pucara https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara <p><strong><em>PUCARA</em></strong><strong>,</strong> <strong>revista de Humanidades y Educación</strong> <strong>(ISSN-e 2661-6912)</strong> <span style="font-weight: 400;">fundada en 1977 es una publicación bianual de la Facultad de Filosofía, Letras y Ciencias de la Educación de la Universidad de Cuenca, Ecuador. Desde la publicación del primer número, </span><em><span style="font-weight: 400;">PUCARA </span></em><span style="font-weight: 400;">difunde investigaciones de las diferentes manifestaciones de la cultura y la sociedad, desde perspectivas literarias, históricas, filosóficas, antropológicas, arqueológicas y educativas, en los ámbitos ecuatoriano, iberoamericano y mundial. Se constituye en un espacio de diálogo e intercambio académico, que convoca a expertos nacionales y extranjeros para presentar sus trabajos (investigaciones, ensayos, creaciones literarias, reseñas y entrevistas) originales escritos en español e inglés. </span></p> <p><span style="font-weight: 400;"><em>PUCARA</em>, desde su creación, ha reflejado la misión humanista de la Universidad de Cuenca, abordando las tensiones sociales, culturales y políticas de América Latina. Las Humanidades, fundamentales para la educación enfrentan retos ante la creciente tecnocratización de las universidades y la mercantilización del conocimiento. Además, asume el desafío de revitalizar las Humanidades y la Educación como herramientas para formar ciudadanos críticos, éticos y comprometidos con la transformación social y el desarrollo sostenible.</span></p> <p><em><span style="font-weight: 400;">PUCARA</span></em><span style="font-weight: 400;"> no recibe tarifa alguna durante todo el proceso editorial para la publicación de los diferentes textos incluyendo la revisión efectuada por pares ciegos (</span><span style="font-weight: 400;">sistema doble ciego</span><span style="font-weight: 400;">), la maquetación y la publicación, es decir, no existe cuota, ni pago, por parte de los autores y el acceso a su contenido es completamente libre y gratuito. Su sostenimiento económico es asumido en su totalidad por la Universidad de Cuenca, a través del Vicerrectorado de Investigación e Innovación.</span></p> <p><span style="font-weight: 400;">La abreviatura de su título es <em>Pucara</em> Ec., que debe ser usado en bibliografías, notas al pie de página, leyendas y referencias bibliográficas.</span></p> es-ES <p>Copyright&nbsp;© Autors.</p> <p><img src="/ojs/public/site/images/jennyalvarado/ccby2.png"></p> <p><strong>You are free to:</strong></p> <table width="100%" cellspacing="0" cellpadding="0" border="0"> <tbody> <tr> <td width="40" align="center"><img src="https://www.hydrology-and-earth-system-sciences.net/graphic_to_share.gif" alt=""></td> <td><strong>Share</strong>&nbsp;— copy and redistribute the material in any medium or format</td> </tr> </tbody> </table> <table width="100%" cellspacing="0" cellpadding="0" border="0"> <tbody> <tr> <td width="40" align="center"><img src="https://www.hydrology-and-earth-system-sciences.net/graphic_to_remix.gif" alt=""></td> <td><strong>Adapt</strong>&nbsp;— remix, transform, and build upon the material for any purpose, even commercially.</td> </tr> </tbody> </table> <p><strong>Under the following conditions:</strong></p> <table width="100%" cellspacing="0" cellpadding="0" border="0"> <tbody> <tr> <td width="40" align="center"><img src="https://www.hydrology-and-earth-system-sciences.net/graphic_attribution.gif" alt=""></td> <td><strong>Attribution</strong>&nbsp;— You must give appropriate credit, provide a link to the licence, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licenser endorses you or your use.</td> </tr> <tr> <td width="40" align="center">&nbsp;</td> <td><strong>NonCommercial</strong>&nbsp; — You may not use the material for commercial purposes.</td> </tr> <tr> <td width="40" align="center">&nbsp;</td> <td><strong>ShareAlike</strong>&nbsp; — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.</td> </tr> </tbody> </table> <table width="100%" cellspacing="0" cellpadding="0" border="0"> <tbody> <tr> <td width="40" align="center">&nbsp;</td> <td>No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the licence permits.</td> </tr> </tbody> </table> <div class="answer">&nbsp;&nbsp;</div> <div class="answer"> <div class="answer">Detailed information about copyright and license agreement, copyright transfers and reproduction requests, can be found <a href="https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/copyright">here</a>.</div> </div> pucara@ucuenca.edu.ec (Equipo Editorial Pucara) patricia.zuniga@ucuenca.edu.ec (Patricia Zuñiga Vega) Fri, 19 Dec 2025 17:16:29 +0000 OJS 3.3.0.5 http://blogs.law.harvard.edu/tech/rss 60 The Bliss of Disobedience https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6386 <p>This essay aims to offer a playful reading of some books and authors from Ecuadorian literature that are rarely read today, despite being considered classics. Thus, writers such as Gonzalo Zaldumbide, Remigio Crespo, and Manuel J. Calle are read, weaving together some digressions around certain fragments of their works.</p> Guillermo Gomezjurado Quezada Copyright (c) 1970 Guillermo Gomezjurado Quezada https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6386 Fri, 19 Dec 2025 00:00:00 +0000 Reflections in dialogue with Manvscrito de vna corónica inconclvsa (2025) by Raúl Vallejo Corral, memory seeker trapped within a collective forgetfulness both within and beyond Ecuador.” https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6314 <p>The following reflections attempt to alter somewhat the traditional academic book review format; instead of writing <em>about</em> a text with an appropriate degree of distance or objectivity, I have chosen to combine an academic style with a personal letter written directly and intermittenly to Raúl Vallejo, author of <em>Manvscrito de una corónica inconclvsa</em> (2025), recipient of the 2024 Miguel Ríofrío National Book Award for the Short Novel. Hence, the reflections-in-dialogue that accompany Vallejo as he immerses himself in Ecuador’s national history and recovers a chorus of voices/testimonies heretofore lost in a collective state of forgetfulness or (un)memory. The hope is that the inclusion here of dialogue might help to highlight the <em>corónica inconclvsa</em> as a project permanently restorative and always attentive to the innumerable voices that still wait to be heard and recognized as protagonists and subjects of history.</p> Michael Handelsman Copyright (c) 1970 Michael Handelsman https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6314 Fri, 19 Dec 2025 00:00:00 +0000 Training in anthropological research in Mexico. The Palerm-Viqueira Paradigm at the University of Guadalajara https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6133 <p>This text presents an approach that considers anthropological research as a set of skills and knowledge that are cultivated through the university curriculum of anthropologists. It is important to understand how the training of undergraduate anthropologists responds to universities’ administrative and teaching conditions, but it is also influenced by disciplinary perspectives corresponding to the way in which the discipline itself has been cultivated in the local and national context. The objective of this essay is to recognize the influence that, what I have called the Palerm-Viqueira paradigm, has had on the training of anthropologists at the University of Guadalajara. This paradigm is embedded in a curriculum that offers adverse administrative conditions for its proper fulfillment, a form of mismatch between what one wants to achieve and what is available to do so. The methodology is documentary and systematizes the teaching experience of some participants in the program. The main results are the recognition of this mismatch between the model and its context, in addition to the particularities that the program offers and makes it viable in terms of disciplinary training. </p> Maria Estela Guevara Zárraga Copyright (c) 1970 María Estela Guevara Zárraga https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6133 Fri, 19 Dec 2025 00:00:00 +0000 Landscape, occupation and memory: an archaeological approach to Cerro de Monjas (Cuenca, Ecuador) https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6316 <p><strong><em>Abstract: </em></strong></p> <p><em>Archaeological survey is a fundamental tool for the identification and study of cultural heritage. In this context, the present work focuses on an intensive field survey carried out at the Cerro de Monjas site, located in the Turi parish of Cuenca, Ecuador. The main objective was to analyze the human settlements that have developed in this area since pre-Columbian times, through systematic observation and documentation of surface archaeological evidence. This study represents a first formal approach to the site, thereby enabling the recognition of its archaeological potential and laying the groundwork for future research. The data obtained not only confirm the existence of ancient occupations, but also highlight the importance of protecting and valuing this area within the region’s cultural heritage context.</em></p> <p><strong><em>Keywords:</em></strong><em> Archaeology, survey, Cerro de Monjas, archaeological materials.</em></p> Jorge Fernando Ortiz Naranjo Copyright (c) 1970 Jorge Fernando Ortiz Naranjo https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6316 Fri, 19 Dec 2025 00:00:00 +0000 FEMSA’s role in the production of urban space through the Monterrey Soccer Club https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6163 <p>Supported by the concept of space derived from critical geography, the objective of this text is to interpret how, through its ownership of the Rayados de Monterrey football team, the corporation Fomento Empresarial Mexicano, Sociedad Anónima (FEMSA) configured a project in professional soccer as an element to diversify its businesses, influence the urban configuration of the Monterrey metropolitan area through the construction of a soccer stadium, and position the capital of Nuevo León. The study was based on fieldwork conducted in May 2023 in Monterrey, as well as on the consultation of newspaper and bibliographic sources. It concludes that it is essential to analyze how, through professional soccer, various companies form alliances with public actors that lead to the transformation of urban space and the positioning of a city from a business perspective.</p> Jonathan Montero Oropeza, Juan Antonio Rodríguez González Copyright (c) 1970 Jonathan Montero Oropeza https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6163 Fri, 19 Dec 2025 00:00:00 +0000 Affective cosmopolitcs: An approach to the political thought of Ailton Krenak https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6074 <p>During the last decades, Latin American indigenous thought has gained relevance in different aspects, especially by questioning questioning society’s structural colonialism and raising critical readings in the face of the current climate crisis. In this context, the reflections of philosopher Ailton Krenak have stood out as an expression that condenses the diversity of Amerindian worlds, especially in Brazil. In this article, we investigate a key concept of his thought: affective alliances, an idea focused on radical alterity that redefines the political from a relational perspective, including bonds beyond the human. To approach the study of affective alliances, we propose a journey through three moments: the first is related to Ailton Krenak’s political trajectory from the end of the dictatorship to the Brazilian redemocratization process; from that experience, we review the turning point that led led to questioning alliances; finally, we explore the meanings of affectivity in its cosmopolitical dimension. To develop this essay, we have used interviews, writings, and other documents of Krenak from 1980 to date, through which we concatenate the history of the peoples of the forest, their reflections, and the Afro-indigenous meeting points.</p> Diego Mellado Gómez, Valentina Bulo Copyright (c) 1970 Diego Mellado Gómez, Valentina Bulo https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6074 Fri, 19 Dec 2025 00:00:00 +0000 The Discursive Construction of Transgressive Women in Quito (1920–1929) https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6129 <p>This article analyzes the criminalization of women in the city of Quito during the 1920s, based on a study of the social discourse reproduced in the printed press. It assumes that representations of female criminality not only reflect social realities but also construct normative frameworks regarding femininity and deviance. The research adopts a historical-discursive approach, using as its corpus the newspapers <em>El Comercio</em>, <em>El Día</em>, and <em>El Derecho</em>, which were widely circulated during the period. Through qualitative discourse analysis, the study examines how the figure of the transgressive woman was constructed through moral, scientific, and legal lenses, and how these representations reinforced a social order rooted in motherhood, obedience, and domesticity. The article also identifies tensions and fractures within the hegemonic discourse, highlighting the complex interplay between gender, power, and criminality in early twentieth-century urban Quito.</p> Fernando Guerrero Maruri Copyright (c) 1970 Fernando Guerrero Maruri https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6129 Fri, 19 Dec 2025 00:00:00 +0000 The wolf as a symbol of freedom in the poem “Los motivos del lobo,” by Rubén Darío https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6016 <p>The project explores the symbolic configuration of the wolf in the wolf motifs by Rubén Darío, traditionally associated in Western literature with violence and evil. In contrast to this negative representation, Darius reworks the wolf as a symbol of freedom, strength and passion. the research part of the episode collected in I fioretti di san francesco, where Saint Francis of Assisi meets the wolf of gubbio, medieval hagiographic text that the modernist poet transforms into a lyrical composition of deep philosophical sense. the objective of the study is to identify the stylistic and rhetorical resources that make this symbolic resignification possible in contrast with human cruelty. the methodology is based on a textual comparative analysis between the original narrative version and its poetic reinterpretation. it is concluded that Darío gives the character an unprecedented complexity, challenging its traditional load and offering an implicit critique of the dominant values of modernity.</p> Pablo Esteban Vald´és Flores Copyright (c) 1970 Pablo Valdés Flores https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6016 Fri, 19 Dec 2025 00:00:00 +0000 Storytelling and Don Quixote de la Mancha: A precursor model of contemporary persuasive narratives https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6277 <p>This article develops a brief study on the points of convergence between contemporary storytelling and <em>Don Quixote de la Mancha</em> by Miguel de Cervantes Saavedra. It argues that Cervantes’s novel anticipates, with remarkable formal and ethical density, principles that are now central to strategic communication: the construction of the hero, emotional appeal (<em>pathos</em>), polyphony and the management of narrative reliability, metanarration, and the transmedia expansion of the diegetic universe. We have applied a hermeneutic-comparative methodology, which includes, among other aspects, narratology (Genette, Booth, and Bal) and narrative theory (Ricoeur and Bakhtin). Selected passages of <em>Don Quixote</em> are analyzed in relation to current strategies of applied storytelling (Salmon, Denning, and Jenkins). The observations suggest the need for further, more extensive studies, as well as the idea that Cervantes’s text constitutes an original laboratory of persuasive techniques that would later be framed within texts from the late twentieth and early twenty-first centuries.</p> angel martinez de lara Copyright (c) 1970 Ángel Martinez de Lara https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6277 Fri, 19 Dec 2025 00:00:00 +0000 Sounds of rebellion: THe musical symbol as a tool of agitation and historical memory in ecuador https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6244 <p> This project explores the role of music as a tool of social unrest, analyzing how its diverse expressions have functioned as a catalyst for individual and collective consciousness. To this end, the research question is formulated: How does music transform individual protest into a collective phenomenon? Through qualitative methodology and a historical analysis of specific cases, this work seeks to answer the question posed. The project concludes that music not only reflects but also shapes social struggle and cultural identity, revealing the emotions, values, and perseverance of movements. Finally, the text argues that music serves as a reminder that the voice of resistance cannot be silenced, but rather persists and resonates in the memories of those who hear it, thus perpetuating the legacy of social struggle.</p> Esteban Siguencia Avila Copyright (c) 1970 Esteban Siguencia Avila https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6244 Fri, 19 Dec 2025 00:00:00 +0000 Language and Freedom in the University of the 21st Century https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6499 Manuel Villavicencio-Quinde Copyright (c) 2025 Manuel Villavicencio-Quinde https://creativecommons.org/licenses/by-nc-sa/4.0 https://publicaciones.ucuenca.edu.ec/ojs/index.php/pucara/article/view/6499 Fri, 19 Dec 2025 00:00:00 +0000