Hybrid programming in opera houses: digital management models for works from 2020 and 2021 onwards

Abstract

The great Opera Houses are institutions linked to strong traditions in relation to genres, a canon of works and some enunciation conditions. Technology has had an impact not only on recording and transmission, but also on the performance of the works, and mediation has expanded the physical limits of these institutions. In the years 2020 and 2021, after the partial or total suspension of programs in most theaters, changes have accelerated in the link between the classic genres that these institutions house and forms of mass dissemination such as live experiences. Based on the semiotic analysis of the interface, this paper aims to distinguish and describe the digital content management models that have materialized the web pages of five theaters during the isolation due to the Covid-19 pandemic to the present: the Teatro Colón in Buenos Aires, the Metropolitan Opera House in New York, the Opéra National de Paris, the Teatro alla Scala in Milan and the Staatsoper in Vienna.