Subvert the canon. Two examples of brown countervisualities

Abstract

This paper is limited to the feld of visual studies, as an interdisciplinary project, which incorporates various visual manifestations in its analysis. In particular, for the study of images, the concepts of visuality and countervisuality are relevant. The latter supposes the possibility of generating a different visual map of the social, a new way of organizing the experience. In this work, first, canonical visualities related to stereotypes present in the national visual narrative are explained. This is organized around excluded and/or stereotyped social types in Argentina as gauchos, black and indigenous people. Second, two current productions of countervisuality are analyzed. These, a performance and a photographic project by Identidad Marrón, propose, recovering Mirzoeff, the right to look and the right to exist, putting the hegemonic phenotype in the country in check.