Data visualization through motion graphics and storytelling

Abstract

This article seeks to analyze the advantages of data visualization as a tool for discerning information with a structural model and his graphic representation to explain the meaning in a comprehensible way, from a different perspective, that is, with the use of storytelling and motion graphics.

Storytelling is a tool that can contribute significantly to the data visualization, telling stories that seek to connect with the public. Giving the possibility of transmitting the data in a different way, allowing to represent them, interpret them and understand them in a better way. In turn, Motion Graphics can convert data visualization into a medium that, through animated graphics, tells stories that contribute to the message being closer and more attractive. Emphasis will be placed on aesthetic discourse as a key element for the data visualization to preserve a unified visual language, and for the compositional elements to contribute to the message and to the story.

This article has a contribution to the field of animation, to understand the importance of narrative and aesthetic discourse when transmitting information slightly complex and make it easy to grasp and interpret.

Keywords: data visualization, motion graphics, storytelling, story, data.