THE design of packaging in the contribution of local development in Ecuador

Abstract

This research seeks to show the development of packaging, labels and packaging, in the community of Pigua Quindigua in Ecuador, taken from a contrahegemónica perspective of graphic design, to structure and strengthen productive, socio-cultural and artisanal development in the country's economy. The participation of students and professors of the Technical University of Cotopaxi stands out, who contributed with a design methodology and project approach that allowed the collection and analysis of information anchored to the application of surveys, interviews and focus groups, aspects that allowed to generate knowledge for the design of diverse prototypes (strategies) that were applied in products elaborated by the community and through the technological transfer, it was possible to offer the sector the alternative of producing its own packaging. The work is supported bibliographically in Ambrose and Harris who proposes a methodology for packaging design.

Keywords: Packaging, community, productive development, design.