Designing a social imaginary based on the theory of the puma inscribed in the layout of the Inca city of Tomebamba

Abstract

This text describes how a design line has been generated from certain archaeological references that may be valid as a starting point for the generation of a local ideology. Indeed, certain theories maintain that in some important Inca cities, such as the ancient Tomebamba, where Cuenca is located today, the emblematic and sacred figure of the puma was drawn on the layout. Based on this, a work of drawing and design is generated that seeks to promote a social imaginary of empowerment and dignity for the pre-Columbian origins of Cuenca.

Keywords: Cuenca, design, archaeology, social imaginary, citizen empowerment.