Generative Artificial Intelligence and the Transformation of Graphic Design: Implications for Creativity, Visual Aesthetics, and Professional Well-Being
Abstract
The emergence of generative artificial intelligence (AI) is having a direct impact on the field of graphic design. This study aims to assess the current state of scientific knowledge regarding its influence on professional graphic design practice, with particular attention to the creative process, visual aesthetics, and the professional well-being of graphic designers. To this end, a systematised review was conducted of literature published between November 2022, when ChatGPT was publicly launched by OpenAI, and July 2026, following the SALSA framework and searching the Web of Science, Scopus, and Communication Source databases.
KEYWORDS: artificial intelligence (AI), graphic design, creativity, professional well-being, designer.
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