The inclusive recycling business understood as a business strategy to be developed by the manufacturing industry of paper and cardboard in the city of Cuenca-Ecuador
DOI:
https://doi.org/10.25097/rep.n24.2016.06Keywords:
Economic Pyramid Base, Inclusive Business, Business Strategy, Creating Shared Value.Abstract
This article deals with the evolution of the Economic Pyramid (BDP) in Latin America, the Caribbean and its incidence in Ecuador, which contributes to the inclusion of cluttering business (NI) that collect paper and cardboard which is being recycled whose contribution is taken advantage by the manufacturing Industry in the Austro Region of Ecuador (Cuenca), making it possible to consider an NI as a contribution to the global trend in inclusion of the poor according to their annual income per project based on the parity of their purchasing power (PPA), considering its members as strategic partners to fulfill the activities that contribute to the industry’s value chain, while providing the possibility of having an income to cover some of their basic needs.
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