Analysis of the purchasing behaviour of consumers of sacha inchi oil (plukenetia volubilis l.) of organic origin in specialized stores in modern Lima
DOI:
https://doi.org/10.25097/rep.n34.2021.02Keywords:
Marketing, consumer, buying behavior, organic oilAbstract
The objective of the study is to analyze the purchasing behavior of consumers of organic sacha inchi oil (Plukenetia volubilis L.) from the AB economic sector of modern Lima, taking as reference three independent variables that correspond to attitude, subjective norm and intention in buying behavior. The sample consisted of 435 people (73.9% women and 24.1% men) who consumed organic sacha inchi oil. The structural equation model (SEM), specifically partial least squares (PLS), was used to evaluate the reliability, validity and proposed hypotheses. It was possible to identify that the route with the largest effect size is through the influence of subjective opinions on intention and later on purchasing behavior (f2 = .167; p = .000). These results reveal the importance of the influence of the subjective opinions of family, friends, colleagues, etc., in the purchase decision.
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Paul, J., & Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412–422.
Pérez-Vázquez, A., Lang-Ovalle, F., Peralta-Garay, I., & Aguirre-Pérez, F. (2012). Percepción del consumidor y productor de orgánicos : El mercado Ocelotl de Xalapa. Revista Mexicana de Agronegocios, 31, 20-29. Recuperado de, https://www.redalyc.org/pdf/141/14123108006.pdf
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Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T
Alayón, A., & Echeverri, I. (2016). Sacha Inchi (plukenetia volubilis linneo): ¿una experiencia ancestral desaprovechada? Evidencias clínicas asociadas a su consumo. Rev Chil Nutr, 43(2), 167-171. doi: 10.4067/S0717-75182016000200009
Álvarez, A., Partida, A., & Barragán, J. (2017). Factores críticos determinantes en la intención de compra de consumidores Millennials de alimentos orgánicos: caso de estudio en centros comerciales del área metropolitana de Lima, Perú. Lima.
Aschemann-Witzel, J., Maroscheck, N., & Hamm, U. (2013). Are organic consumers preferring or avoiding foods with nutrition and health claims? Food Quality and Preference, 30(1), 68-76. doi:10.1016/j.foodqual.2013.04.011
Asociación Peruana de Empresas de Investigación de Mercados [APEIM]. (2018). Niveles socioeconómicos 2018. Recuperado de, http://www.apeim.com.pe/wp-content/themes/apeim/docs/nse/APEIM-NSE-2018.pdf
Chiou, J. (1998). The effects of attitude, subjective norm, and perceived behavioural control on consumers' purchase intentions: The moderating effects of product knowledge and attention to social comparison information. Proceedings of the National Science Council, 9(2), 298-308.
Demirtas, B. (2018). Assessment of the impacts of the consumers’ awareness of organic food on consumption behavior. Food Science and Technology, 39(4), 881-888. doi:10.1590/fst.10518
Duke, J., & Vasquez, R. (1994). Amazonian ethnobotanical dictionary. Boca Raton, Ann Arbor, London, Tokyo: CRC Press. Recuperado de, https://books.google.com/books?hl=es&lr=&id=6g59ppE8ixEC&oi=fnd&pg=PA182&ots=6S0da0arcY&sig=mePFrbRh-lWbpHptuZu2xyBULIE
Estrada-Domínguez, J., Cantú-Mata, J., Torres-Castillo, F., & Barajas-Ávila, E. (2020). Factores que influyen en el consumidor para la adquisición de productos sustentables. Interciencia, 45(1). Recuperado de, https://www.redalyc.org/jatsRepo/339/33962240006/html/index.html
Finlay, K., Trafimow, D., & Moroi, E. (1999). The Importance of Subjective Norms on Intentions to Perform Health Behaviours. Journal of Applied Social Psychology, 29(11), 2381-2393.
Fishbein, M., & Ajzen, I. (1975). Beliefs, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley: Reading, M.A.
Follegatti-Romero, L., Piantino, C., Grimaldi, R., & Cabral, F. (2009). Supercritical CO2 extraction of omega-3 rich oil from Sacha inchi (Plukenetia volubilis L.) seeds. The Journal of Supercritical Fluids, 49(3), 323-329. doi:10.1016/j.supflu.2009.03.010
Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Fraj, E., & Martínez, E. (2003). Influencia de las características demográficas y socioeconómicas de los consumidores en la compra de productos ecológicos. España: Departamento de Economía y Dirección de Empresas Facultad de Ciencias Económicas y Empresariales Universidad de Zaragoza. Recuperado de, https://www.researchgate.net/profile/Elena_Fraj-Andres/publication/28243568_Influencia_de_las_caracteristicas_demograficas_y_socioeconomicas_de_los_consumidores_en_la_compra_de_productos_ecologicos/links/542becb10cf29bbc126ac06c/Influencia-de-las-caracter
Gudergan, S., Ringle, C., Wende, S., & Will, A. (2008). Confirmatory tetrad analysis in PLS path modeling. Journal of Business Research, 61(12), 1238-1249.
Hasbullah, N., Osman, A., Abdullah, S., Salahuddin, S., Ramlee, N., & Soha, H. (2016). The Relationship of Attitude, Subjective Norm and Website Usability on Consumer Intention to Purchase Online: An Evidence of Malaysian Youth. Procedia Economics and Finance, 493-502. doi:10.1016/s2212-5671(16)00061-7
Henseler, J., Hubona, G., & Ray, P. (2016). Using PLS path modeling in new technology research: Updated guidelines. Industrial Management & Data Systems, 116(1), 2-20.
Henseler, J., Ringle, C., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academic Marketing Science, 43, 115-135.
Higuchi, A., & Avadi, A. (2015). Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru. Agronomía Colombiana, 33(2), 271–279. doi:10.15446/agron.colomb.v33n2.50013
Hughner, R., McDonagh, P., Prothero, A., Shultz II, C., & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6(2-3), Hughner, RS, McDonagh, P., Prothero, A., Shultz, CJ y Stanton, J. (2007). ¿Quiénes son los consumidores de alimentos orgánicos? Una recopilación y revisión 94-110. doi:10.1002/cb.210
Kalogeras, N., Valchovska, S., Baourakis, G., & Kalaitzis, P. (2009). Dutch Consumers’ Willingness to Pay for Organic Olive Oil. Journal of International Food & Agribusiness Marketing, 21(4), 286–311. doi:10.1080/08974430802589782
Kilbourne, W., & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. J. Bus. Res., 61, 885-893.
Konuk, F. (2018). The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food. Journal of Retailing and Consumer Services, 43, 304-310. doi:10.1016/j.jretconser.2018.04.011
Mohamad, S., Rusdi, S., & Hashim, N. (2014). Organic food consumption among urban consumers: preliminary results. Procedia Soc. Behav. Sci., 130, 509-514. doi:10.1016/j.sbspro.2014.04.059
Mostafa, M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220-229.
Muhummad, S., Fatherlrahman, E., & Ullah, R. (2016). The significance of consumer’s awareness about organic food products in the United Arab Emirates. Sustainability, 8, 833-844.
Paul, J., & Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412–422.
Pérez-Vázquez, A., Lang-Ovalle, F., Peralta-Garay, I., & Aguirre-Pérez, F. (2012). Percepción del consumidor y productor de orgánicos : El mercado Ocelotl de Xalapa. Revista Mexicana de Agronegocios, 31, 20-29. Recuperado de, https://www.redalyc.org/pdf/141/14123108006.pdf
Posada, C. (2018). Productos orgánicos cobran mayor interés en mercados internacionales. La Cámara, 26. La Cámara, 20-22. Recuperado de, https://apps.camaralima.org.pe/repositorioaps/0/0/par/posada_820/posada_820_final_productos%20org%C3%A1nicos%20cobran%20mayor%20inter%C3%A9s%2
Published
2021-08-05
How to Cite
Gamarra-Chávez, C., Zevallos Callupe, R. K., & Mucha, S. (2021). Analysis of the purchasing behaviour of consumers of sacha inchi oil (plukenetia volubilis l.) of organic origin in specialized stores in modern Lima. Economy and Politics Journal, (34), 17–36. https://doi.org/10.25097/rep.n34.2021.02
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