Application of the theory based on the evaluation of the student´s career aspirations: A case study
DOI:
https://doi.org/10.18537/puc.25.11Keywords:
Teoría fundamentada, aspiraciones profesionales estudiantiles, hospitalidad.Abstract
This article reports on a study conducted to determine what factors impact the career aspirations of students in a hospitality management program in a leading university in Ecuador. By means of grounded theory based approach, the study analyzed student opinions about their future careers to determine the factors that led them to decide upon a career in hospitality. Data were collected in sixteen one-on-one interviews with graduating seniors over a two-week period at the end of 2012. The article describes the data collection and analytical processes before presenting both the results and a general “student profile.” It concludes with implications for professional hospitality education in university settings and offers suggestions for future research.
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