Transmedia exploitation in the current crime novel: Narrative and promotional strategies
DOI:
https://doi.org/10.18537/puc.31.03Keywords:
narrativas transmedia, novela negra, transmedia literario, crossmedia, universo narrativo, promoción editorialAbstract
This work aims to analyze the application of transmedia and crossmedia narratives to the current noir novel to offer a global vision of its transmedia exploitation, trying to verify its immersion in the process of communicative change and its adaptation to these new forms of communication sponsored by the culture of media convergence. For this, a study of representative cases of each relevant geographic area for the genre was proposed, in which a triangulation was carried out between the content analysis of the original product and its extensions, through the study of the media, narrative aspects, involvement of the user, and the identification of the fundamental principles of transmedia narratives. The use of promotional strategies based on expansion to other formats is manifested, mainly adaptation, with little extension of the narrative universe, and how they have favored the involvement of the public in the literary framework, without developing a complete transmedia exploitation.
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