Incidencia del COVID-19, normas sociales y conciencia ambiental sobre el ahorro de energía eléctrica en los hogares de Loja
DOI:
https://doi.org/10.25097/rep.n38.2023.05Palabras clave:
Pandemia., Comportamiento ambiental., Conmoción social., Ecuaciones estructurales., COVID-19.Resumen
Las medidas para mitigar el contagio de la enfermedad del coronavirus 2019 (COVID-19) generaron modificación en el comportamiento humano. En este contexto, el objetivo de la siguiente investigación es examinar la incidencia que tuvo el COVID-19 sobre el ahorro de energía eléctrica en los hogares de la ciudad de Loja durante la pandemia. Para lo cual, se realizó una encuesta, la misma que fue aplicada a 387 hogares de la ciudad para conocer el comportamiento ambiental que mantuvieron durante la pandemia. Posteriormente, se procesó la información mediante un modelo de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM, por sus siglas en inglés). Se validó el modelo de medida y estructural para verificar la consistencia de los resultados e hipótesis de estudio. Los resultados encontrados revelan que la COVID-19 está relacionada de forma negativa con el ahorro de energía eléctrica, es decir, no aumentó el ahorro de energía eléctrica, por el contrario, este disminuyó. Adicionalmente, otros factores, asociados a la conciencia ambiental y las normas sociales, inciden en el ahorro de energía eléctrica. De los resultados encontrados se derivan algunas implicaciones de política orientadas a mejorar las prácticas ambientales de ahorro de energía eléctrica para impulsar la sostenibilidad ambiental.
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