Integrating Sustainability into Business Practices: A Bibliometric Analysis of Global Research Trends and Structures

Authors

DOI:

https://doi.org/10.18537/mskn.16.02.09

Keywords:

bibliometric analysis, sustainability, business practices, circular economy, intellectual structure

Abstract

This study provides a comprehensive bibliometric analysis of the academic literature (2020-2025) on the intersection of sustainability and circular economy in business practices. Employing a robust dataset of 1,922 articles from Scopus, the research utilizes VOSviewer and Bibliometrix to map the field’s intellectual structure. Findings reveal an exponential growth in research, concentrated geographically in the UK, China, and Italy. The intellectual core is anchored by “circular economy,” connecting key thematic clusters such as operational implementation, strategic innovation (including Industry 4.0), and governance. Notably, gender emerges as a motor theme, signaling a growing focus on social equity. The analysis identifies a critical research gap concerning innovative financing mechanisms needed to scale circular transitions. This data-driven map provides a crucial guide for researchers and practitioners, highlighting consolidated knowledge, key actors, and strategic directions for future inquiry in this vital domain of sustainable business.

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Author Biography

Cristian Sáenz De Viteri, Universidad de Especialidades Espíritu Santo (UEES)

International Studies ICP faculty,

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Published

2025-12-29

How to Cite

Sáenz De Viteri, C. (2025). Integrating Sustainability into Business Practices: A Bibliometric Analysis of Global Research Trends and Structures. Maskana, 16(2), 147–159. https://doi.org/10.18537/mskn.16.02.09

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Section

Research articles