A different approach. How to design the presentation of dish
Keywords:
design, photography, image, visual perception, presentation of dish, compositional rulesAbstract
An image, in any of its forms, is a highly communicative resource. Not only the physical presentation of a dish but also its conception, as part of the gastronomic and culinary art, constitutes an agglutinating element of importance for this activity, in which diverse factors that determine its quality intervene. This is where its magic lies, and not in knowing how to cook, which is not a determining factor, but in understanding that our mission is to be able to sell it through an image, for which a specific aesthetic-communicative skill is needed to help us achieve our objective. Therefore, the most important thing is to let ourselves be seduced and persuaded by the sensitivity of form and color, as well as applying certain rules of composition.
Downloads
References
Arnheim, R. (1954). Art and Visual Perception. A Psychology of the Creative Eye. The New Version. Berkeley: The University of California Press [ed. (2006). Arte y percepción visual. Madrid: Alianza Forma].
Arnheim, R. (1969). Visual Thinking. Berkeley: The University of California Press [ed. (2016). El pensamiento visual. Barcelona: Paidós Estética].
Bellingham, L. & Bybee, J. A. (2008). Food Styling for Photographers. A Guide to Creating Your Own Appetizing Art. Oxford: Focal Press.
Gombrich, E. H., Black, M. & Hochberg, J. (1972). Art, Perception, and Reality. Baltimore: The Johns Hopkins University Press [ed. (2003). Arte, Percepción y Realidad. Barcelona: Paidós Comunicación].
Marshall, H. (1989). Art-Directing Photography. London: Quarto Publishing, plc. [ed. (1993). Diseño fotográfico. Barcelona: Gustavo Gili, S. A].
Matlin, M. W. y Foley, H. J. (1987). Sensation and Perception. Boston: Allyn & Bacon [ed. (1996). Sensación y Percepción. México: Prentice Hall].
Rodríguez-Aguilar, J. L. (2012). Diseño, diseñar, diseñado. Teorías, estrategias y procedimientos básicos (2014 ed.). La Habana: Letras Cubanas.
Rodríguez-Aguilar, J. L. (2014). La fotografía como medio para documentar (las) otras artes y ciencias. Negra, 7, 27-32.
Zakia, R. (1997). Perception and imaging. Photography: A Way of Seeing. Boston: Focal Press. [ed. (2017). London: Routledge].
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
