Medidas efectivas para adaptar los hoteles a futuras crisis sanitarias
DOI:
https://doi.org/10.18537/mskn.16.01.09Palabras clave:
control de riesgos sanitarios, consumidores, gerentes, grupos de interés, crisisResumen
La pandemia de COVID-19 impactó profundamente al sector de alojamiento turístico, condicionado por la reducción de la movilidad y el cierre de fronteras. Los hoteles se adaptaron para cumplir con las directrices sanitarias. Este estudio, analiza las diferencias en las percepciones de turistas y gerentes sobre las medidas adoptadas, a partir de una encuesta a 521 turistas y 14 gerentes de hoteles en Córdoba, España. Utilizando un contraste de medias y una prueba de Mann-Whitney, se identifican discrepancias significativas cuando las medidas consideradas son menos críticas para ambos grupos. Existe consenso en cuanto a los protocolos de limpieza, pero las medidas tecnológicas muestran opiniones divergentes. Estos hallazgos proporcionan información útil para los profesionales del sector, permitiéndoles priorizar inversiones para garantizar la seguridad de los clientes, mejorar la preparación ante futuras pandemias y alinearse mejor con las expectativas de los clientes durante las crisis.
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Derechos de autor 2025 Mercedes Alonso-García, Maribel Rodríguez, Leonor M. Pérez
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